Yahoo! Personals
    Live Billboard Dating Campaign
    January 7-9, 2004

    Campaign Essentials
    • The Campaign Brief
      Overview of the campaign and its results
    • Highlight Reel
      Behind the scenes footage and media coverage
    • Video Archive
      Re-live Julie's adventures on the billboard
    • Online Presence
      Snapshots of Julie's website
    • Online Communication Support
      How we drove traffic to Julie's website
    • The Billboard
      The prototype for Julie's temporary home

    Photo Gallery
    • Life on the Billboard
      A typical day for Julie on the billboard
    • The Final Date
      Check out who Julie picked for her final date
    • The Happy Couple
      Are Julie and Clark still together?
    Project: Real People 2004
    Yahoo! Personals uses only real Yahoo! Personals members in our advertising and on our website. Julie is one of the 50 faces of Yahoo! Personals for 2004.
    • Class of 2004
      Meet the other 49 Real People
    • 2004 Scrapbook
      View the scrapbook higlighting a year in the life of our Real People